Working at J.Walter Thompson Karachi was a great experience for me as I got to learn more about the design field and got an opportunity to work on a great project. While I was in JWT I was assigned to the Kolson project, and in that project my task was to make new designs and redesign different things to advertise the company Kolson's new noodle product. The new design I made was the Kolson children's contest booklets, and I had to redesign the advertisements on Kolson's food truck, Kolson's office lobby, and Kolson's boiler to push the product further. All in all a good experience.
Kolson Noodle Doodle Booklets
I was tasked with making 4 booklets 1 booklet for each flavour of the noodles. The booklets were made for a children's contest for school kids in Karachi. In these booklets I had to make the cover page, a story page of the noodle flavour, a connect the dot page with each noodle doodle related to the flavour of the noodle, and a back page that instructed how to submit the connect the dot page to win exciting prizes.
Smoky Tikka Booklet
Peppy Pizza Booklet
Fiery Chatpata Booklet
Chunky Chicken Booklet
Kolson Food Truck Design
I was tasked with giving the Kolson food truck a new look. I had to make designs for the front, back, left, and right side of the truck. So for the new look I covered the van with the red and black doodle background and added a few strings of noodles flying out of the bowl, and a few noodle doodles from the noodle packs, and then i added a side view of the truck with the shutter closed and added a picture of Fahad Mustafa's Kolson ad on it, who was the model for the Kolson ad.
Kolson Food Truck Before
Kolson Food Truck After
Kolson Lobby Mockup
I was tasked with designing a mockup for the Kolson Lobby which advertised their latest product Kolson Noodles and had their Kolson noodle food stand in it. I added Stools a Table shaped like a noodle bowl and surrounded the lobby with different advertisements of the product some of which include the different models who posed for the noodle ad, and added the food stand.
Lobby
Before (left) After (right)
Kolson Boiler Design
I was tasked with making a mock design for a Kolson Boiler. So for the design I made the boiler background red and added the black doodle design, and then I kept the Fahad Mustafa Ad as the front of the boiler and Instructions of how to use the boiler to make Noodles at the back.
Boiler Before
Boiler After
